BAR.OVO
Estúdio Sarau, 2024
Visual identity for Bar.Ovo, a boteco in Vila Buarque, São Paulo. Rooted in the everyday life of Brazilian bars, the project draws from ephemeral artifacts like cachaça labels, matchboxes, and promotional packaging to shape an expressive, familiar language. The egg, central to the brand, appears in illustrations that play with irony and subtle puns, balancing humor and tradition. The result is a bold yet flexible system built from modular graphic blocks that keep the identity playful and alive.
SARAU TEAM
Design: Manoel neto
Illustration: Dudu Azevedo
Creative Direction: Pedro Almeida
Production: Luiza Lootens, Lis Ayrosa
Design: Manoel neto
Illustration: Dudu Azevedo
Creative Direction: Pedro Almeida
Production: Luiza Lootens, Lis Ayrosa
