TORCE
VISUAL IDENTITY, art direction
SELF-INITATED, 2026
Borrowing its name from the verb Torcer (to twist, in portuguese), Torce is a brand that treats jewelry as a living trace of physical action. Raw, imperfect, tactile. Raw metal becomes a metaphor for concrete poetry, translating the structure of words into spatial, tactile form.
A cross disciplinary study bridging art direction, synthetic imagemaking, jewelry design, branding and generative responsive tools.
A generative platform was created where text layout is born from hand gesture and unfolds into composition, creating a parallel between concrete poetry and the photographic direction of the pieces.
